We hear it often: "We just use Facebook, it works fine." And for a while it does. It is free, people are already there, and you can post a photo in thirty seconds.
But there is a real difference between a marketing channel and a home base, and it usually becomes obvious at the worst possible moment.
You do not own it
Your page can be restricted, hacked, or lost to a login nobody remembers, and there is no phone number to call. Every customer, every review, every photo lives on someone else's platform under someone else's rules.
A website is an asset you own. That distinction matters most on the day something goes wrong.
It is harder to find in search
A Facebook page can rank, but it competes poorly against a real website for the searches that bring in work. You also cannot control page titles, structure, or the technical details that help search engines and AI assistants understand what you offer.
Everyone's page looks the same
Same layout, same fonts, same buttons, ads for your competitors along the side. There is very little room to look like a business that has been doing this for twenty years and does excellent work.
Information gets buried
Your pricing, your service area, and your booking details end up somewhere in a post from four months ago. A customer at 9pm trying to decide whether to call you will not scroll to find it.
The better approach
Keep the Facebook page. Post to it. It is a good way to stay in front of people who already know you.
Then point it at a website you control, where the full story lives and where a stranger can get everything they need in one screen. The two work well together. One of them just should not be doing the job alone.