There is no rule that says a website expires after a certain number of years. Some hold up fine for a decade. But there are a few clear signals that yours has stopped helping and started costing you.
1. It looks bad on a phone
If visitors have to pinch and zoom, you are losing most of them. This is the single most common and most expensive problem we see.
2. It is slow
Anything over about three seconds and people start leaving. Oversized images are usually the culprit, and it is a fixable one.
3. There is no padlock in the address bar
No SSL certificate means browsers actively warn visitors that your site is not secure. That warning is a conversion killer, and the fix is straightforward.
4. The information is out of date
Old hours, an old phone number, a copyright date from six years ago, a staff page with people who left. Each one chips away at whether you look like a going concern.
5. You cannot update it yourself
If changing a price means emailing someone who has not replied since 2021, the site is effectively frozen. You need either access or a partner who responds.
6. Nobody finds it
Search your own services plus your town in an incognito window. If you are nowhere, the site is not structured to be found and no amount of waiting will fix it.
7. You do not send people to it
This is the honest one. If you would rather text someone a photo than send them your website link, you already know the answer.
Any one of these is worth fixing. Three or more usually means a rebuild costs less than patching.